A journey map is this visual layout of the customer journey, so the workflow. It's identifying the key users in that workflows and emotions attached to each step. We try to do it first with stakeholders before going out to customers. And then we come back with the journey map we created with the customer, and we compare it to the one we made with our stakeholders.
Andy Vitale is using design to literally save lives. He shows us how empathy is the key to any product’s success. He motivates us to stay driven, and bring our own seat to the table. He shows us how true leaders take the time to understand what drives their team. He inspires us to always […]