3min chapter

The Irrational Mind | With Kristen Berman cover image

How Is Peloton So Good at Getting Us To Exercise?

The Irrational Mind | With Kristen Berman

CHAPTER

Are You on a Bicolone?

Pelaton is tapping into this accountability idea with oir coordinated start time. Everyone starts an online course at the same time, verses on a random day. And just by starting with other people and going through it together, you increase the chance that you will complete the course. You notice then that people are completing more and coming back more. Now, does this actually work to drive either longer sessions or completed sessions? I mean, the data certainly points to it. But what's really hard with pelaton is that there are so many factors that are driving these things. It's really hard say, all ways, just here now, or it was just challenges, or i was just programmes

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