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#97: The 8 steps to building a wildly successful monthly giving program, with Dave Raley

The Build Good Fundraising Podcast

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Crafting a Compelling Value Proposition for Monthly Giving

This chapter emphasizes the importance of establishing a clear and compelling value proposition for monthly giving programs in nonprofit organizations. It discusses how to differentiate these programs from single gift fundraising and highlights the emotional connections that can encourage recurring donations. Additionally, it outlines the necessary steps for designing and launching a successful monthly giving initiative.

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