Ep. 76: The 3 moves I’d bet my next 10 years on as a creator ft. Jordan DiPietro
The Creator Spotlight Podcast
00:00
From Ads to Subscriptions: A Media Transformation
This chapter explores a media company's successful transition from an advertising model to a subscription-based approach in 2004, highlighting the importance of focusing on core competencies. It emphasizes the collaborative roles of editorial and marketing teams in engaging audiences and guiding them through investment processes. The discussion also reflects on the broader implications for the creator economy, underscoring how effective marketing strategies are vital for success beyond just content quality.
Transcript
Play full episode
