
The Importance of Inclusivity in Creative Work with Nat Resende, EVP/ECP Digitas North America
Confessions of a Creative Director
00:00
Examining Dove's Inclusive Branding and Strategies for Diverse Representation
This chapter examines Dove's effective strategies for inclusion and representation in the beauty industry, particularly through the 'Real Beauty' campaign. It also discusses how brands can authentically engage in inclusive marketing, even if they aren't directly connected to social issues.
Transcript
Play full episode