2min chapter

The Compound and Friends cover image

Episode 100 with Darren Rovell

The Compound and Friends

CHAPTER

The Importance of Branding in Sports Auctions

The sports member billion market was estimated at about 26 billion in 2022. It's much bigger than what are the commissions like in that market? So this is an interesting thing. Normally it's the buyer has to pay a buyer premium of in between 15 and 23%. And then the seller is usually at 10%. But there's been so much competition. Like, golden auction is competing with PWCC and they're competing with SCP and they’re competing with heritage. You benefit if there's trust in this space, you lose.

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