9min chapter

Run the Numbers cover image

Tales of Cash Conversion Cycle Greatness with CJ Gustafson

Run the Numbers

CHAPTER

Optimizing Cash Flow in SaaS and E-commerce

This chapter explores the crucial role of accounts receivable management and cash conversion cycles for SaaS companies and e-commerce businesses. It highlights innovative financial strategies, including Gymshark's influencer marketing and Starbucks' gift card system, demonstrating how effective cash flow management can drive growth and prevent business failures.

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