3min chapter

2Bobs—with David C. Baker and Blair Enns cover image

How Not to Act Like an Expert

2Bobs—with David C. Baker and Blair Enns

CHAPTER

Are Experts Inaccessible?

In developed cultures, experts are inaccessible. When they have to mix with the unwashed masses, then we put uniforms on them and undeveloped cultures,. The most accessible people are the experts. That's always a male and anybody can come talk to them at any point. They welcome little kids, older adults, whatever, they're most accessible. So in our desire to win prospects and clients over with our availableness or accessibility, we're undercutting ourselves by becoming so accessible that we're not viewed as experts.

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