Malcolm Gladwell: USDA secretary Ed Matigan pulled the food pyramid from the printer and said, oh, there's a bunch of testing we didn't do to make sure that it's effective. We have to test it on children. Oh my God. So he's not even admitting that like, yeah, we're getting yelled at. So we're changing what we're doing. Malcolm Gladwell: After this announcement that he has pulled the food Pyramid, all hell breaks loose. The USDA gets hundreds of protest letters from the American Cancer Society, the American Diatetic Association, the Society for Nutrition Education. They get it from the fruit and vegetable lobby who also have a lobby and