All About ABM with Natalie Cunningham, CMO of Terminus
The Next CMO
00:00
What Is ABM and Why Should Anyone Care?
Terminus was one of the pioneers in the ABM platform space. The way we see ourselves is a partner with B2B GoToMarket teams to drive efficient pipeline and revenue. And so that usually comes about through an ABM strategy. We actually have the most native channels of any ABM platform.
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