McMoscow
Today, Explained
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Globalization's Shift: From McDonald's to Local Alternatives
This chapter examines the impact of globalization through the lens of recent global events, notably the pandemic and the Ukraine conflict. It details the historical evolution of international economic relationships, especially between the U.S. and China, while highlighting the cultural significance of McDonald's opening in Moscow. The discussion culminates in the reflection on local enterprises replacing Western brands and the challenges they face, questioning the promise of globalization in enhancing local market quality.
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