Is There a Scaling Problem?

Amsa: You can have infinite spind there at the top of the funnel, but yo, it doesn't really change the demetrics downstream. When warby says they want to open up stores at i think they're trying to go from a puron line to being in foot traffic and getting people there. That may cheaper than that next criminal i min ad dollar a hundred%. I wonder a when we're all retired and we look back on this market, like i do, think there's going to be a lot more detoce activity than we have today.