The word dropshipping has a negative connotation, but it's working. Kevin O'Leary: "I view dropshipping as an entryway into brand building" He says the biggest brands and e-commerce were doing niche businesses before he came along. 'If you have one horse, you have one chance to win. If you have 50 horses, you have 50 chances to win,' said O'Leary.

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