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28min chapter
RV220 - Who Owns GTM? | Go To Market Live Episode 37
B2B Revenue Vitals
Optimizing Go-to-Market Strategy Through Financial Alignment and Efficiency
This chapter explores the intricacies of go-to-market strategy, highlighting the necessity of aligning financial metrics with marketing outcomes. It advocates for a blended approach to attribution that encompasses customer success and overall business efficiency, urging marketing leaders to focus on organizational synergy rather than departmental silos.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode