3min chapter

B2BaCEO (with Ashu Garg) cover image

How to Sell Software (Yamini Rangan, CEO of HubSpot)

B2BaCEO (with Ashu Garg)

CHAPTER

The Transition From Sales to Marketing and Sales

SAS CEO says the company has become customer focused in a way that it had not done before. The transition happened at the same time as she was going from a strategy and operations professional to being a customer focused executive, he said. "I think that was the big pivotal moment in my career," Saffo added.

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