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From Cannes: Sir Martin Sorrell and HP's Tara Agen on the power and influence of AI
The Digiday Podcast
AI and AGI: A Fundamental Change
Sir Martin Sorvino: AI is consuming everything in terms of the airwaves. The capabilities that it gives you are huge and it's a huge opportunity, he says. "The bad news is fair, there is a considerable amount of trepidation about what this means," Sir Martin adds. 'We're already starting to see it on how clients buy and plan media'
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