Stephen A. Breaks the Bank & World Cup Media Limbo
The Varsity
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Broadcasting the Women's World Cup: Challenges and Future
This chapter examines the lack of interest from major networks in broadcasting the Women's World Cup, pointing to FIFA's prioritization of high bids over audience growth. It contrasts the marketing challenges for the Women's World Cup with the established prominence of the Men's World Cup, speculating on the future landscape of sports media coverage.
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