Award-winning authors Hasan Kubba and Ash Ali visit Google to discuss their book "The Unfair Advantage: How You Already Have What It Takes to Succeed". This groundbreaking book shows how to identify your own Unfair Advantages and apply them to any project, offering a unique framework for assessing your external circumstances in addition to your internal strengths. What is the difference between a startup that makes it, and one that crashes and burns? Behind every story of success is an unfair advantage. But an Unfair Advantage is not just about your parents' wealth or who you know: anyone can have one. An Unfair Advantage is the element that gives you an edge over your competition. This book shows how to identify your own Unfair Advantages and apply them to any project. Hard work and grit aren't enough, so Hasan and Ash explore the importance of money, intelligence, location, education, expertise, status, and luck in the journey to success. From starting your company, to gaining traction, raising funds, and growth hacking, The Unfair Advantage helps you look at yourself and find the ingredients you didn't realize you already had, to succeed in the cut-throat world of business.
Visit YouTube.com/TalksatGoogle to watch the video.
