Local News Is a Loser

Local news is still a huge driver of audiences. It's old, and it's n certainly not getting any younger. Local offiliates are going to be asked to come up with programming for their own stations. They can either buy it from a provider by talk shows, or buy life style programming, or whatever they want to buy. But those shows are cheap to produce and they deliver. So yes, maybe they will not get as much of a lead in as they had before but the opportunity er the being asked to programme more hours of the day with news may get some energies out of that.