The Importance of Ideas in Subjectivity

We can ignore reductionist physicalist answers namely that ideas are nothing but neural firings or some such as we have already said this rather misses the point if i have an idea that begins in that form which is to say in the form of neural firings i can write it down onto paper and it remains an idea. Not all useful information goes on to get replicated so not all knowledge counts as a meme or as being mametic you know for example i might have the idea one day of i don't know adding a teaspoon of golden syrup to black coffee and calling it golden coffee to myself to me this idea becomes knowledge. If no one else ever learns i do this it never becomes a