2min chapter

The Indian Startup Show cover image

Your Chaddi Buddy! Sulay Lavsi , founder of Bummer - On a mission to disrupt the millennial-focused underwear market in India.

The Indian Startup Show

CHAPTER

Branding, Communication and Design for the Youth of India

The youth of india is consuming so much summer stuff on line to day that there's closet about forty million millennials in india. These are the people who will become the next consumption story for india, or or across the world over the next ten to 12 yearsdand if you're not building for them, then why ben building? Right? Ah, that that, that's my hot process. So with bamarits, it's so obvious that we've tried to take a designed language. We've trying to take a te communication situation that we'll reflect how we communicate with the youth of to day and how we communicated with our friends. And which is, which is really

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