Is Nutrition A New Investing Theme? Tufts Research Fellow Suzi Gerber
The Plantbased Business Hour
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The Power of Nostalgia in Plant-Based Marketing
This chapter explores how effective marketing strategies for plant-based foods can leverage nostalgia and emotional narratives to engage consumers. It highlights the significance of personal connections to food and how brands like Oatly and Dandies utilize these aspects to resonate with younger audiences. The discussion also addresses the need for transparency and clear sustainability metrics to build trust in the plant-based market.
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