The Skinny Confidential Him And Her Show cover image

The Mastermind Behind Your Favorite Fashion Brands: Rachel Zeilic - Taking Risks, Learning From Mistakes, & Making Strategic Decisions

The Skinny Confidential Him And Her Show

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How to Create a Creative Brief for Revolve

Lauren says she collects thousands of images and then narrows that down into a creative brief. A designer will come in and sketch it all up technically do what we call a tech pack which is just like these insane measurements on an excel sheet. That goes off to the factory the factory will send back the first fit you fit it. Lauren: I think new brands can still shine through but they have to be really unique.

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