Choosing 'Boring' Over 'Sexy' Businesses

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Today, Valeria welcomes the dynamic Codie Sanchez. Valeria and Codie explore the nonlinear paths of our lives and the importance of maintaining curiosity as a tool for continuous learning. The two tap on conventional wisdom with discussions on the myths of working smarter versus harder and debunk the idea that you can get paid for being lazy. The conversations also cover various topics such as the impact of what we consume online, the dynamics of the workplace, and the often misunderstood concept of toxic positivity. Codie Sanchez is the founder and CEO of Contrarian Thinking, a digital media company, and Contrarian Thinking Capital, a small business holding company that is focused on bringing Main Street businesses back to the limelight.

Codie Sanchez is the Founder and CEO of Contrarian Thinking, one of the fastest growing financial media businesses with 6 million followers and 100 million monthly views. She is also the Founder of Contrarian Thinking Capital, a venture capital firm, and Main Street Holding Company with 25+ small or, what we call, “boring businesses.” Think car washes, laundromats, property management companies etc. She is a former partner at one of the largest cannabis investment firms, where she invested in 65+ companies. Her specialty is in the roll-up, turnaround and add-on space. She built First Trust’s $1 billion+ AUM Latin America business and held leadership positions at Goldman Sachs, State Street, and Vanguard.

Check out Contrarian Thinking: https://contrarianthinking.co/  

Codie is on:

https://www.instagram.com/codiesanchez 

https://www.tiktok.com/@realcodiesanchez 

https://www.youtube.com/@CodieSanchezCT 

https://twitter.com/Codie_Sanchez 

Valeria is on:

https://www.instagram.com/valerialipovetsky/ 

https://www.youtube.com/channel/UCWkDFq1pO7YNzifE3A4UsMA 

https://www.tiktok.com/@valeria.lipovetsky 

Not Alone Podcast

What We Talked About:

• 00:00 Intro
• 02:48 Our path isn’t linear
• 05:26 Curiosity is a skill
• 06:16 Myth: Work smarter not harder
• 10:39 What do we consume most online?
• 12:17 Getting paid to be lazy
• 14:57 The Sexy-Boring matrix
• 16:27 Unhappy working employee
• 21:34 How do you grow your network
• 23:40 People aren’t happier 
• 26:53 Toxic positivity
• 27:26 How do you define success?
• 30:35 Your problems shrink as time passes
• 34:47 Money is a cruel mistress
• 36:43 This isn’t how you get rich
• 38:19 Contrarian Thinking
• 39:13 Running a business is hard
• 40:28 How the rich get rich
• 43:32 You gotta work hard for it
• 46:04 Women equally competing with men
• 47:42 Women empowerment
• 50:43 Sharing your success  
• 53:07 Having conversations with yourself
• 47:17 Think about what you post
• 53:53 What’s wrong with judgment?
• 56:43 MBAs are useless?
• 59:39 The future of education
• 01:04:45 Navigating your feminine/masculine energy
• 01:07:46 If you’re going to work with your partner
• 01:10:52 Do you have a big ego?

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