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India election: Modi's massive social media machine

The Global Story

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The Digital Machinery Behind Modi: Unveiling BJP's Social Media Strategy

Exploring the intricate web of social media operations driving Modi and the BJP's campaign, with insights into the IT cell headquarters, micro-level messaging in key constituencies, and the strategic targeting of digital-savvy first-time voters. The chapter delves into Modi's digital narrative of progress, economic growth, and global leadership, alongside discussing the contentious aspects of the campaign related to hate speech targeted at the Muslim minority.

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