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203: ‘Rethinking the Architecture Business Model’, with Peter Markos

TRXL

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Balancing Business and Design in Architecture

This chapter explores the intricate relationship between business priorities and design integrity within architectural practice. It emphasizes the necessity for architects to select the right investors and the importance of preparation in securing funding, while also highlighting the value of tangible models for enhancing client trust. Additionally, the discussion touches on the innovative shift towards prefabrication and the significance of unique design in tiny homes to ensure market success.

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