Beyond Net Zero: How Seventh Generation Plans to Achieve Real Zero Carbon
Climate Rising
00:00
How to Prioritize Your Efforts Against Your Emissions
We set a voluntary internal tax on carbon back in 2015. And to be quite honest, we really struggled to get the right kinds of behaviors out of that vehicle over the course of its lifetime. So we rethought the approach and we actually retired the carbon tax in its original form and we put in place with what we're calling a carbon fund. We still set aside based on our upstream emissions revenue money every year that funds key projects to target those top three drivers of our MIPS, our materials ingredients and packaging.
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