Sales Leadership & Management Show - For B2B Sales Leaders cover image

WHAT THIS LEADER IS DOING NOW TO INCREASE REVENUE

Sales Leadership & Management Show - For B2B Sales Leaders

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Navigating IT Procurement and Forecasting during Uncertain Times

This chapter examines the intricacies of the purchasing process in the IT sector, focusing on the need for sales professionals to build relationships with procurement teams. It also addresses the impact of the COVID-19 pandemic on buying behaviors and the necessity for adapting sales strategies to these evolving dynamics.

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