I had one woman who was a her company, she couldn't get funding a. She really didn't want to sell it. And i said to her, sell the company because what's going to happen ins you're going to be in the same position eighteen months from now,. Because of the long term of the ark of that kind of business. You have a win underneath your belt. Do another company, right? I had a guy, had a black founder, a guy super smart, and actually understood the business better than any one and how he was building it. It was almost a full circle business, the way it worked. His competitor has just taken off its shity business...