Adapting SEO in the Age of AI

Search is changing for the first time since Google launched. And it’s changing fast.

Daniel’s out, Tamara’s IN. In this episode, she sits down with Nick Lafferty, Growth Marketer at Profound, to unpack the seismic shift from traditional SEO to AI-powered search engines like ChatGPT, Perplexity, and Google’s AI Overviews.

Nick shares what’s broken about search today, how conversational AI is replacing “tin blue links” with direct answers, and why organic traffic is dropping across industries.

Plus, where does AI pull its answers from? Nick gives a breakdown of its sources and why now is the time to experiment with new strategies. 

If you’re a Marketer who wants to stay ahead of the curve, this is the episode for YOU.

Follow Nick:

LinkedIn: https://www.linkedin.com/in/nicklafferty/

Follow Tamara:

LinkedIn: https://www.linkedin.com/in/tamaragrominsky/

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com