Something You Should Know cover image

Understanding Taste and Flavor & Why It’s Good To Get Angry - Sometimes

Something You Should Know

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How to Optimize Your Food to Make It More Delicious

In the food intersty if we want to make food more delicious, we ask people what do they prefer? What do they like most? But if i ask them whether they like the products at all, then they're probably going to say, oh, yes, they like it. It's called a courtesy by us, where wew like to be kind to people, so they would like to bekind to me, so they say theylike it. We've seen this in several studies. Up to 80 % of new food market launches, they fail and thats although we have asked people what dothey like, what do they prefers? So, ye, it's a huge problem.

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