Paying for Ecosystem Services to the Economy

The idea of paying for ecosystem services is to shed a light on just the incredible value that nature provides to our economy each and every day. There's also examples of water markets that are created to pay for either greater higher water quality or quantity. And then there's a growing call for biodiversity markets, so how could companies be paying to enhance and create what's now being termed nature positive solutions? So whom do you pay? You don't pay the earth.