Human-First AI Marketing Podcast by Avenue9 cover image

AI Meets Scrappy ABM: Account-Based Marketing with Mason Cosby

Human-First AI Marketing Podcast by Avenue9

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Navigating Account-Based Marketing Strategies

This chapter explores Account-Based Marketing (ABM) as a key B2B revenue strategy, emphasizing the alignment of marketing and sales efforts around selected target accounts. It discusses the complex, non-linear buyer's journey and the necessity for customized engagement tactics to effectively influence stakeholders in decision-making processes.

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