4min chapter

Motley Fool Money cover image

Sweetgreen Cofounder on Infinite Kitchens and Food Innovation

Motley Fool Money

CHAPTER

Balancing Consumer Insight and Culinary Innovation

This chapter examines the recipe development process in a food company, focusing on the interplay between responding to consumer preferences and encouraging innovation. It illustrates this balance through a collaboration with a renowned chef, highlighting the role of marketing in enhancing product visibility.

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