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Episode 193 - How to Write a Marketing Hook

Brands that Book with Davey & Krista Jones

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How to Write a Good Hook

You basically want to keep it punchy and then keep people moving through the process, right? When it lead with the punchline. One thing I want to say about eliciting emotional response, that is not to manipulate emotions. So each hook should do both of those things plus your third tip.

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