2min chapter

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Benchmark’s Mitch Lasky and Blake Robbins on The Art of Business in Gaming

Acquired

CHAPTER

The Value of League of Legends

Is it a good idea for the game? I think the game. David took it to enterprise value of esports organizations, which I'm less like... That's less interesting because it's an obvious failure. It's basically like you're getting 30 million people to watch League of Legends streams during the worlds and those people are going to go play more League of Legends and buy skins and whatever. When the Chinese team won worlds, the riot guys were like throwing confetti because when the Chinese win, it's like a $150 million revenue opportunity in terms of increased, unexpected sales of skins.

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