The Journey of a Skincare Brand: First Sale and Community Building on TikTok

Also available on YouTube: youtu.be/Pi20dFaHoVg

Ben Attwood left agency life to create a men’s skincare brand he actually wanted to use. With no investors, no marketing budget, and no prior product experience, he built Clubhouse Skin using TikTok, Shopify, and a lot of trial and error.

In this episode, Ben shares how he:

• Sold out his first product run—twice
• Built a loyal customer base by building in public
• Used Shopify Sidekick to find superfans and boost conversions
• Leveraged AI to do what agencies charge thousands for
• Landed in retail by rallying his TikTok followers

Whether you're launching a product, bootstrapping a brand, or curious about real-world uses of AI in ecommerce, this one’s packed with practical takeaways.

Show Links:

Clubhouse Skin

• Clubhouse Skin
• TikTok
• Instagram

Shopify

• Shopify Magic
• Getting started with Sidekick
• Shopify Newsroom: AI helped these founders fast-track their way to first sale

Sponsors:

• Zipify – Build high-converting sales funnels
• Cleverific – Smart order editing for Shopify
• Boost AI Search & Filter – Collection filtering + smart search

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