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448. The Downside of Disgust

Freakonomics Radio

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Economics of Disgust: Decisions and Insects

This chapter investigates how feelings of disgust impact economic decision-making, particularly in the context of human organ donation and edible insect consumption. Through experiments with college students, it explores how financial incentives and information exposure affect willingness to try foods like mealworms and scorpions. The discussion emphasizes the psychological barriers to eating insects and the potential cultural shifts needed for broader acceptance.

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