Can Polestar design a new kind of car company?
Decoder with Nilay Patel
00:00
Rethinking Car Innovation: Embracing Risks and Redefining Premium
This chapter delves into the strategic innovations and risks undertaken to transform the automotive industry, focusing on a groundbreaking four-cylinder strategy and the integration of touchscreen technology. It examines how these elements, along with the use of new materials and the unique design of the Polestar 2, distinguish the company from conventional automotive practices, even amidst skepticism from leadership.
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