Movies Need to Be Marketed Like Dramas

"This was a movie that would really rock in movie theaters," he says. "I myself felt like I wish I'd seen it in a movie theater with people kind of clutching their armrests" The lead actress is one of the stars of one of Warner Brothers' biggest shows, "Criminal Minds." He thinks you can market movies this way: You need to oversell on the sensory experience. That's how these movies need to be sold.