155 | I'm Doubling Down on This Social Media Platform in 2024
Grow The Show
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The Evolution of Social Media Platforms
This chapter discusses the hierarchy of social media platforms and the challenges creators face in getting organic reach on the top dog platforms. It explores the history of platforms like Instagram and TikTok, as well as their strategies to encourage paid ads and the impact on organic reach. The chapter also highlights the emergence of new platforms and Meta's response to the competition.
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