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188 - Ted Christie, CEO, Spirit Airlines on stage at Aviation Festival Americas

Airlines Confidential Podcast

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The Big Switch to the Yellow Planes

When Ben was CEO, we were going through a rebranding of the airline. Our prior design or our prior approach to the market and livery was much more traditional. We had a largely white fuselage with a blue tail that had spirit on the side. And if you looked at the airport and you look today, it looks basically like every other airplane.

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