Do Goldfish Have a Longer AttentionSpan?

Nonti: Have you seen any studies or results around how our attention span and what we tend to focus on in the inbox have evolved over the last few years? Nonti: There's a statistic that's been flying around the web saying that the humans have a an attention span that's a second or so less than a goldfish. And i don't know if that's true. But regardless of whether or not the goldfish has a better attention span than we do, i think we can all agree that it's getting harder and harder to attract people's attention. A surprise immediately focuses your attention and increases your emotions by about 400%.