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MrBeast Is Throwing Out His Entire Strategy, Here's Why

The Editing Podcast

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How to Be Original in a World Where Everything Looks Like Beastified

There's this whole term called the beastification on YouTube. I think people started copying because he was getting more views than any anyone added ever. And so that felt like the only way you could get those amount of views. Another thing that Jimmy mentioned in that interview is that he's actually changing his production a lot. That's solving a lot of the problems that they've been encountering in post.

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