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8min chapter
Fix These 17 Biggest Mistakes You Are Making Right Now With Your Meta Ads
Perpetual Traffic
Optimizing Event Tracking for Better Marketing Insights
This chapter highlights the importance of advanced event tracking in Meta ads, advocating for specific metrics over basic ones. It delves into understanding customer engagement through various events, the significance of customer data for effective follow-up, and the distinction between leads and registrations. Furthermore, it emphasizes the predictive value of purchase data and lifetime metrics to enhance marketing strategies, particularly for e-commerce and non-profits.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode