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Create Clear & Actionable Journeys with the 5x12 Framework

Service Design Show

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Enhancing User Journeys through Data Mapping

This chapter delves into the significance of mapping current and aspirational user journeys to improve experiences. It explores two approaches for journey mapping, emphasizing the integration of real customer data to refine user experiences iteratively. Practical tips and frameworks are shared to maintain clarity and actionability in journey maps, setting the stage for future discussions.

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