Alex Meredith is the co-founder of Honest, a product growth studio. In this conversation, we explore the concept of product-led growth as a business strategy. We delve into aligning a company around its product, identifying a North Star metric, and using the ICE scoring system. Tune in for insights on measuring and analyzing product performance.
EPISODE LINKS:
TIMESTAMPS:
(00:02:19) Product-led growth
(00:03:59) Exceptional products in product-led growth
(00:08:36) The future of growth
(00:11:25) The Evolution of Product-Led Growth
(00:16:09) Framework, North Star Metric
(00:22:27) North star metric: criteria and adaptability
(00:25:40) Product Management vs Product Growth
(00:26:41) Product Strategy as a Growth Strategy
(00:29:28) ICE framework
(00:33:34) Essential Growth Tools
(00:37:10) Preferred tech stack
(00:38:44) Top product
(00:41:23) Transitioning from Full-time to Multiple Clients
(00:43:38) Selling Product-Led Growth
(00:46:38) Aligning Marketing and Product Growth
(00:49:21) Learning Product-Led Growth
(00:52:37) Closing
CONNECT:
- Website: https://hoo.be/elijahmurray
- YouTube: https://www.youtube.com/@elijahmurray
- Twitter: https://twitter.com/elijahmurray
- Instagram: https://www.instagram.com/elijahmurray
- LinkedIn: https://www.linkedin.com/in/elijahmurray/
- Apple Podcasts: https://podcasts.apple.com/us/podcast/the-long-game-w-elijah-murray/
- Spotify: https://podcasters.spotify.com/pod/show/elijahmurray
