Renting vs Owning an Audience

Tim Dessaint is a menswear YouTuber in London who decided right after college that the corporate world was not for him. He launched a YouTube channel in 2018 and went from 0 to 70,000 subscribers in six months. He now has over 554,000 subscribers on YouTube, 1.8 million on TikTok and more than 287,000 followers on Instagram. In this episode, Tim shares the steps he took to become a full-time content creator with little investment. It's never been a better time to get creative and build your personal brand through owned channels, and this episode will teach you how to grow organically even in the current state of the world and social media.