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10min chapter
Why Conversion-First Thinking Is Hurting Your Brand’s Future with The Good’s Jon MacDonald
The Frictionless Experience
Rethinking E-Commerce Strategies
This chapter critiques the ineffective use of pop-ups in e-commerce marketing, highlighting their potential to frustrate users and harm brand credibility. It argues for a shift towards customer-centric tactics that prioritize genuine engagement and relationship building over aggressive marketing metrics.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode