Innovation and Customer Insight

Am, i don't know in your course, who you teach, but i really love clayton christianson's jobs to be done framework. And it has such deep roots in silkan valley, right? Cause i would even credit amte follow me homeam, that's got cooked itt into it, as great examples of this. I think the insight is what's so interesting, cause if you ask your customers what they want, it's often what they tell you they want is not actually what they want at all. So we looked at something like a help map, and almost our first inclination was to say, ok, let's pray tit. We're going to crate